Target optical store hours

Target optical store hours DEFAULT


Target Optical

TodayOct 149:00AM-8:00PM
FridayOct 159:00AM-8:00PM
SaturdayOct 169:00AM-6:00PM
SundayOct 1711:00AM-5:00PM
MondayOct 189:00AM-8:00PM
TuesdayOct 199:00AM-8:00PM
WednesdayOct 209:00AM-8:00PM

Located inside SuperTarget store
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(407) 737-3580

Target Optical Website

Every day we deliver on our "expect more pay less" promise by bringing together quality eye care fashion affordability and a simple fun shopping experience. Right here and inside over 330 Target stores across the country. You always get more looks for less with top brands like Ray-Ban® DKNY® Armani Exchange® Maui Jim® and more. And popular brands of contacts like Acuvue® CIBA® and specialty lenses. Whatever your choice you get a great value on our quality lenses. And when it comes to taking care of your eyes we can't say enough about the importance of an annual eye exam.



  Labor Day

Terms and conditions

Guests 17 or under get a complete pair (frame + lenses) of eyeglasses for $59. Includes select Armani Exchange, Arnette, Vogue, A New DayTM, Cat & JackTM, and GoodfellowTM & Co. frames with single vision Comfortlight Kids lenses (polycarbonate without anti-reflective) and lenses may be upgraded to ComfortLight Active lenses (polycarbonate with anti-reflective) for an additional $25. Guests 18 and older get a complete pair starting at $79. $79 offer includes single vision ComfortLight (plastic) lenses and select lens upgrades available - $60 for ComfortLight Active lenses (polycarbonate with anti-reflective), and $60 for multi-focal lenses (lined multi-focal and progressives). No other frame or lens upgrades allowed. Complete pair (frame and lenses) purchase required. Valid prescription required. Cannot be combined with vision insurance benefits, other offers, or previous purchases. Offer is not eligible for 40% Off Additional Pairs promotion. Valid in-store and online; frame selection varies by store and select frame brands available online. Void where prohibited by law. Discounts off tag price. No cash value. See Target Optical® employee for details.


  Labor Day

Terms and conditions

Save $60 on an annual (12-month) supply of TOTAL30® contact lenses.  All boxes must be from same prescription.  Can be combined with vision insurance benefits.  Cannot be combined with any other offers, discounts or previous purchases.  Discount may vary by product and not all product is eligible for an instant savings. Valid contact lens prescription required. Discounts are off tag price. No cash value.  Valid at participating store location and on Void where prohibited.  See Target Optical® employee for details. Offer expires 12/31/2021. 
TOTAL30® is a trademark of Alcon Inc. Ask your eyecare professional for complete wear, care and safety information.

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If you wear glasses, then you know how expensive and inconvenient it can be to buy new ones. I’ve worn glasses for years and have gone way too long without replacing them in the past because I’ve wanted to avoid the hassle.

In this article, I’m going to take a look at Target Optical: I’ve found it to be a convenient option for purchasing glasses online or in-store.

5 Things To Know Before Visiting Target Optical

Whether you need an eye exam, new glasses or contacts, Target Optical may be one retailer to consider. I found a huge selection of frame styles and colors on the Target Optical website as well as popular brands and competitive prices. RedCard holders can get a 5% discount on Target Optical products.

To see if there’s a Target Optical near you, visitthe store’s location page and click on your state. If there isn’t a location nearby, you can visit Target Optical online to shop for contacts and glasses.

Before you place an order or book an eye exam, take a look at these five things to know about Target Optical: 

  1. What’s Available at Target Optical?
  2. How Much Does a Target Eye Exam Cost?
  3. How Much Do Glasses Cost at Target?
  4. What Insurance Does Target Optical Accept?
  5. How Long Does It Take To Get Glasses From Target Optical?

1. What’s Available at Target Optical?

Target Optical offers prescription and non-prescription eyeglasses, sunglasses and contacts. If you don’t already have a prescription, Target Optical also offerseye exams and contact lens fittings through independent doctors of optometry. 

The online store carries more than 1,000 eyeglass frames for men, women and children. 

Target Optical's website featuring men's and women's eyeglasses as low as $50

You’ll find styles from popularbrands including Ray-Ban, Oakley, Armani Exchange, Vogue, Coach, Calvin Klein and more. Target also offers its own designs for women (A New Day), men (Goodfellow & Co.) and kids (Cat & Jack).

Depending on your prescription and preferences, you may need a specific type of lens. Target Optical offers a variety of different lens materials for both single-vision and progressive prescriptions. 

All of Target Optical’s single-vision lenses are offered in plastic (ComfortLight), premium polycarbonate (ComfortLight Active) and hi-index (ComfortLight Performance). IntelliBlue blue light & UV protection lenses are available for device-responsive eyeglasses, and transition lenses are available for light-responsive glasses in the same three materials. 

Progressive lenses are offered with most of the lens material options in the company’s online catalog. No-line bifocals are available for $125 more than single-vision lenses, but I found that lined bifocal lenses aren’t currently available online.

For sunglasses, you can choose from SunVision, SunVision Active or SunVision Performance lenses. Active lenses are thin, lightweight, impact-resistant, scratch & glare-resistant and smudge-resistant. Performance lenses are also thin, lightweight, scratch & glare-resistant and offer high-definition clarity. 

As far ascontacts go, Target Optical carries most popular brands including Acuvue, Air Optix and Biofinity among others.

2. How Much Does a Target Eye Exam Cost?

If you have a Target Optical nearby and you need an up-to-date prescription for glasses or contacts, consider scheduling your eye exam there. 

An eye exam at Target Optical costs around $73 depending on where you live. Compared to other popular optical centers, I found that Target’s average exam cost falls on the lower end.

Still, you should call the nearest Target Optical center to get an exact price for the eye exam before scheduling. If you’re being fitted for contacts or renewing your contacts prescription, you could be looking at an additional fee.

While doctors in some states are employed by Target Optical, most eye exams are conducted by self-employed doctors who lease space in the store. And if you’re a RedCard holder, you can save 5% on Target Optical products but not services. You won’t get a discount on your eye exam or contacts fitting with your RedCard.

You can book an exam online by entering your ZIP code. Once you take an eye exam at Target, you’ll receive a printout of your current prescription. You can then choose to buy your glasses from Target Optical or from another retailer.

3. How Much Do Glasses Cost at Target?

Frames vary in price based on the materials from which they’re made. Likewise, lens prices vary based on the features your prescription requires. 

Target Optical offers frames starting just under $50, though you can find bigger price tags (up to $320) on high-end styles such as Calvin Klein and Oakley. Currently, there are more than 150 eyeglasses and sunglasses available for under $100.

In addition to frames, here’show much you can expect to pay for lenses: 

  • Single vision clear lenses: $75-$150
  • Single vision sun lenses: $100-$250
  • Single vision Ray-Ban lenses: $210
  • No-line bifocal clear lenses: $200-$275 
  • No-line bifocal sun lenses: $225-$375
  • No-line bifocal Ray-Ban lenses: $310

All clear lenses can be upgraded to transitions for an additional $100. Target Optical also offers a one-year protection plan for $35.

If you take the time to comparison shop, you’ll find lower prices at online competitors like Zenni Optical and EyeBuyDirect. Target Optical’s prices are more comparable to Warby Parker for non-designer frames and single vision lenses. Frames at America’s Best are in the same price range, but you may find a better deal on lenses there.

Still, you’re likely to find a great price on a pair of glasses you love at Target Optical. The convenience of being able to try on potential frames in-person may also make the difference worth it.

Contacts begin as low as $28.54 per box at Target, but that price varies greatly depending on what brand you use. Be sure to check the prices at a few reliable online retailers to make sure you’re getting the best deal on contacts.

Lastly, don’t forget to take advantage of your 5% discount on glasses or contact lenses if you’re a RedCard holder. Just keep in mind that this discount does not apply to eye exams or protection plans. Also, Target Optical purchases are not eligible for the RedCard extended return program.

4. What Insurance Does Target Optical Accept?

Target Optical lets you use your insurance benefits in-store and online for prescription glasses, sunglasses, contact lenses and eye exams. 

Target Optical accepts more than 50 different insurance plans including Blue Cross Blue Shield, Humana and EyeMed. For a complete list of accepted insurance plans, visitTarget Optical’s website. Note that while most insurance plans are accepted in-store and online, some are accepted only in-store.

To see if you have insurance benefits you can use at Target Optical,visit the website, click “access your benefits” and fill out the short form. You just need to enter your name, date of birth and ZIP code. If the system is able to find you, you’ll see your eligibility status for vision benefits including contacts, frames, lenses and eye exams.

Target Optical's Insurance Benefit tool indicating available vision insurance benefits

If you do have benefits available, you’ll just have to pay the out-of-pocket expense due when checking out. You can also use yourFlexible Spending Account orHealth Savings Account on products and services.

5. How Long Does It Take To Get Glasses From Target Optical?

Target Optical offers free standard shipping on all glasses and contact lenses. If you choose this option, here’s how long you can expect to wait before receiving your order:

  • Prescription eyeglasses: 10 business days (7 for processing, 3 for shipping)
  • Non-prescription sunglasses: 5 business days (2 for processing, 3 for shipping)
  • Contact lenses: 7 business days (4 for processing, 3 for shipping)

If you need your order sooner, you can choose a faster shipping method for an additional fee. Keep in mind that the processing time can’t be accelerated. That means you’ll still have to wait at least eight business days for prescription glasses, three business days for non-prescription sunglasses and five days for contact lenses.

For more information on the shipping process and options, visit the company’sFAQ page. 

Final Thoughts

Overall, I found Target Optical to be a great place to get an eye exam — online or in-store — and buy affordable prescription glasses, sunglasses and contact lenses. It’s especially an option to consider if you’re a frequent Target shopper and/or RedCard holder.

For single vision frames and lenses, you can expect to pay as little as $125-$200. But I compared prices, and I was able to beat that price at other online retailers. It’s up to you to decide if the convenience is worth the difference in price. 

To optimize your savings, be sure to see if you have any insurance benefits you can use, and pay with your RedCard to save 5% on products. Lastly, be sure to check outspecial offers on eyewear, contact lenses and more.

Before you get ready to place your order, make sure that you have a valid prescription nearby andknow your pupillary distance.

Have you ever had an eye exam or bought glasses/contacts at Target Optical? Tell us about your experience in the comments below!

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All You Need to Know About Target Optical

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Eyeglasses and contacts are cheaper and more widely available than ever before. With seemingly endless options to choose from, it can be hard to know which retailers are worth your time and hard-earned money.

This article explores Target Optical’s eye exam and eyewear services to help you decide if you want to give them a try.

I’ve used Target Optical in Alameda, California, several times. Now that I’ve moved to Oregon — where there are no Target Opticals — I miss the services of my trusted eye doctor. Whenever possible, I will include my personal experiences with Target Optical in this article.

What is Target Optical?

You may already be familiar with Target, the popular retailer. What you may not realize is that more than 500 of these stores have a Target Optical department that offers glasses, contacts, and eye exams performed by a qualified optometrist.

You can pre-book an appointment or try to get a walk-in appointment. When you go into Target Optical, it feels just like any other optometrist’s office, complete with a vision board, lenses that come down from the ceiling, and a chair that goes up and down.


Target Optical offers a large selection of products, including:

  • Brands: Ray-Ban, Oakley, and other high-end options
  • Glasses: eyeglasses, reading glasses, sunglasses, and glasses with no lenses
  • Lenses: single-vision, progressive, no-line progressive, lined bifocals, or prescription-free lenses
  • Lens features: plastic, polycarbonate, high index, blue-light-filtering, photochromic, and polarized lenses
  • Contact lenses: rigid, soft, daily disposable, frequent replacement, colored, overnight, multifocal, hybrid lenses, and lenses made for astigmatism

Get started with Target Optical

Online vs. in-store experience

When shopping in-store, you can chat with an employee who can assist you with any queries. You’re also able to complete an eye exam, try on frames, and complete the purchase using a Target RedCard.

You’re not able to get an eye exam online, nor does the website accept the RedCard. But there are more frames to choose from online than in-store.

Both online and in-store purchases include the same guarantees, warranties, and shipping times for glasses and contacts.

How much are glasses and services through Target Optical?

Frames start at right around $100 and go up to $320, not including lenses. There are sales occasionally, so keep an eye out for discounts if you don’t need frames urgently.

Single-vision lenses

Basic plastic prescription lenses are $75 and include ultraviolet (UV) protection and scratch resistance.

Premium polycarbonate lenses are $160 and include the same features as plastic lenses, as well as resistance to impact, glare, and smudges.

For $250, you can get ComfortLight Performance: Hi-Index lenses, which Target claims offers “the sharpest visual experience.” These are the thinnest, lightest lenses and are recommended for those with a strong prescription who don’t want bulky glasses.

Progressive lenses

The three progressive vision lens options have the same single-vision features listed above but are more expensive, as is the norm for these lenses.

The costs for basic plastic lenses are $200, premium polycarbonate are $285, and ComfortLight Performance: Hi-Index are $375.

Contact lenses

Contacts range from about $29 to $200 per box, depending on the type and package size.

Eye exams

The cost of a Target Optical eye exam varies by location, but you can expect to pay $60 to $100. Pupil dilation costs extra, as do contact lens fittings.

Do they take insurance?

Target Optical accepts many vision insurance plans.

Click here to see if your plan is accepted. Simply enter your information to determine your benefit eligibility and estimated out-of-pocket cost. Keep in mind that different insurance plans are accepted online versus in-store.

If you have VSP or MetLife, you can call 1-877-848-8476 to have customer service help process your order.

For other out-of-network insurance plans, Target Optical recommends you take advantage of in-store promotions and sales to reduce the cost, and then self-submit a claim form to your insurance provider.

How using Target Optical works

Target Optical offers a standard eyewear shopping and eye exam experience.

Target doesn’t necessarily have optometrists on staff, but it often rents space to licensed optometrists. With more than 500 locations, the quality of service may vary.

For an eye exam, you’ll first fill out standard forms about your medical and eye history and then meet the optometrist. They will ask questions about any current vision concerns and perform a vision test. You’ll receive a prescription and return to the retail space to pay for your exam.

You can now select your glasses. Like any other optometrist or glasses retailer, Target Optical displays hundreds of options, allowing you to try on different pairs.

In my experience, the employee on hand was friendly, knowledgeable, and available to answer questions. If you find a pair you like, let the employee know, then order the glasses and pay.

If you decide to get your glasses or contacts from a different retailer, you’ll be all done after the exam. Your prescription details will be printed out, and you can then take this prescription to any online or in-person eyewear retailer.

What you need before ordering

Whether ordering online or in-store, you’ll need the following:

  • your prescription
  • your pupillary distance (PD)
    • If you get a Target eye exam, they will provide your PD.
    • If you’re in-store, ask them to measure your PD.
    • If ordering online, use this tool to determine your PD.
  • your insurance information, if applicable
  • payment method
    • In-store, you can use a Target RedCard, cash, credit, or debit cards.
    • Online, you can use a credit or debit card.

Once you have your prescription and PD, you can order eyeglasses and contacts online. If ordering nonprescription glasses or frames without lenses, you won’t need a prescription, though you still need your PD.

Getting your order

Glasses tend to take a little longer to receive than nonmedical products from Target, as they’re typically custom-made. For prescription glasses, expect 7 days of processing once a prescription has been verified. For nonprescription glasses, the processing time is 1 to 2 days.

After processing, the free shipping option will take an additional 3 to 5 days. If preferred, 2-day air delivery is $7.99, while next-day air delivery costs $9.99.

Contact lenses tend to process quicker at just 1 to 2 business days. Once processed, the shipping time and costs are the same as those for glasses.

Warranty and return policy

Target Optical offers a 90-day unconditional guarantee, as well as free repairs and adjustments.

If you’d like additional protection, you can purchase a Worry-Free Protection Plan for $35. This kicks in 91 days after your purchase, which means you get a total of 1 year and 3 months of protection. Note that this plan isn’t available in California.

With this plan, you can get damaged frames or lenses replaced with a copay: $25 for frame or lens repair and $50 for both. To get your replacement, simply return the damaged glasses. For more details on the Worry-Free Protection Plan, click here.

Customer reviews and company reputation

Target has been around since 1982.

It’s not accredited by the Better Business Bureau (BBB) and has an F rating from the BBB. An accreditation demonstrates that a business commits to resolving customer disputes fairly; it’s also associated with trust and integrity. To learn about BBB ratings see their page online.

Between Trustpilot and Google, two popular places where customers can leave reviews, Target Optical has limited mentions. Personally, I had a great experience when I visited Target Optical for an eye exam.

In 2008, Target settled a class action lawsuit with the National Federation of the Blind filed by a blind student who couldn’t access their website.

This highlighted how many websites don’t prioritize screen-reading technology to assist people with vision impairments. Target was required to pay a $6 million fine and make their website more accessible to those with visual impairments.

Other options

  • Warby Parker. Though they’re famous for their free try-on-at-home option, Warby Parker also has retail locations. Generally, Warby Parker’s glasses are less expensive than those available at Target.
  • Zenni. This online-only eyewear store has become increasingly popular. With frames as low as $6.95, you can get multiple pairs for the cost of one pair from Target.
  • Costco Optical. Like Target, Costco offers affordable in-person eye exams and eyewear. They don’t sell glasses online.

The takeaway

In my opinion, as a nearsighted person with accommodative spasm, I was happy with my eye exam experience at Target Optical. Check it out if you live near one and need an affordable eye exam. It’s a great option for those of us without vision insurance.

If Target is a place that you shop at regularly or you’d like to have the convenience, using Target Optical for eye exams or buying eyeglasses may be a great option.

That being said, I’ve found cheaper eyeglass options elsewhere. I also find that their selection isn’t larger or more unique than at other eyeglass retailers. Though they offer regular sales and discounts, they still aren’t as inexpensive as online alternatives like Zenni.

Ash Fisher is a writer and comedian living with hypermobile Ehlers-Danlos syndrome. When she’s not having a wobbly-baby-deer day, she’s hiking with her corgi, Vincent. Learn more about her on her website.


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