Top 10 Greatest TV Commercials
- Apple – “”
- Wendy’s – “Where’s the Beef?”
- Tootsie Pop – “How Many Licks?”
- Coca-Cola – “Meet Joe Greene”
- Budweiser – “Wassup?!”
- McDonald’s – “The Showdown”
- Energizer – “Escape of the Bunny”
- Old Spice – “The Man Your Man Could Smell Like”
- Always – “Like a Girl”
Before Netflix and Chill was ever a thing, and when DVR was just a twinkle in our cable company’s eye, we used to watch television and be forced to sit through commercials. Most of us ignore these ads nowadays. In fact, 76% of people completely skip the commercials while watching their programs. As such, it’s not the advertising goldmine it used to be.
Rest assured, there’s still hope for all the commercial connoisseurs out there. A good ad stands the test of time, sparks nostalgic feelings, and has the potential to become a viral sensation. Even more, the Super Bowl unleashes a wave of entertaining commercials every year. This is the one time when people actually care to sit around and analyze the ads from popular companies like Doritos, Ford, and Mountain Dew, to name a few.
Ready to dive in? Take a look at the top 10 best commercials of all time!
#1: Apple – “” ()
People all across the nation started talking after this Apple commercial aired in The company was advertising their original Macintosh computer. The ad, directed by Ridley Scott (the same guy behind Alien and Gladiator), showed a scantily clad woman fighting a brainwashing machine, inspired by George Orwell’s classic dystopian novel “” The futuristic society depicted was condemning a bunch of drones to a life based on the “Unification of Thoughts.”
This ad fired on all cylinders for its pop culture relevance, intelligence, originality, and daring. Surprisingly, the marketing team at Apple originally dismissed the ad, thinking it would be one of the least effective commercials ever tested. They couldn’t have been more wrong! The day after it aired, customers flooded electronics stores, going on to purchase $ million worth of Macintosh computers three months after the ad debuted, making it a truly memorable commercial. Not to mention, this single ad only aired one time, yet encouraged every Super Bowl advertisement that followed.
#2: Wendy’s – “Where’s the Beef?” ()
You know you’ve got an iconic commercial that deserves a slow clap when one of the lines becomes a phrase used in everyday life. Wendy’s achieved that status with their memorable “Where’s the Beef?” ad in Today, people utter this phrase whenever they’re looking for more substance, whether it’s a professor grading an essay or a business professional wanting more details in a presentation.
Wendy’s “Where’s the Beef?” commercial significantly changed fast food advertising for good. Never before had a quick burger joint achieved such pop culture relevance. In fact, Wendy’s VP of Communication, David Lynch, noted that this ad was their “grand slam at the bottom-of-the-ninth in the World Series.” Following only a year after the ad, Wendy’s pulled in a record $ million in sales after they had been facing the possibility of bankruptcy.
#3: Tootsie Pop – “How Many Licks?” ()
A little boy asks nature’s finest, a cow, fox, turtle, and owl, how many licks it takes to get to the center of a Tootsie Pop. Of course, the wise old bird is the only one with the “correct” answer and it’s three. Still, the world may never know. They may also never know why the little boy was naked while he was talking to these woodland creatures.
Tootsie Pop revolutionized the power of a good ad with this classic campaign. Ad agency Doner came up with the original concept with Paul Winchell (best known as the voice of Tigger in Winnie the Pooh) voicing the wise old owl. The ad went on to be a lucrative part of their company, selling merchandise decorated with the iconic characters. Today, you’ll find lunch boxes, t-shirts, and other products printed with the little boy and Mr. Owl.
#4: Coca-Cola – “Meet Joe Greene” ()
With a bit of co-branding at its finest, Coca-Cola and the NFL paired up to bring Mean Joe Greene into America’s hearts. This ad has since become one of the most famous commercials in Super Bowl history. It has also gone on to win several awards for advertising including a Clio and a Cannes Gold Lion.
The Coca-Cola Mean Joe Greene commercial completely softened the tough-guy image for the former Pittsburgh Steelers defensive tackle. In the ad, a young boy selflessly shares his bottle of Coke with Joe who is clearly down and had a rough game. Touched by this offer, Joe tosses his jersey to his #1 fan with the classic line, “Hey kid, catch!” Coca-Cola was already a leader in soft drinks by this point, but the famous T.V. commercial did more for the reputation of professional football. It shows the heartwarming moment of meeting your personal hero.
#5: Budweiser – “Whassup?!” ()
This has become a beloved commercial by all generations, even getting spoofed in the original Scary Movie. Budweiser’s ad is based on a short film called “True” by Charles Stone III that showed his friends uttering their unique greeting. Throw it in while they’re chilling and watching a football game, and you’re hitting close to home for your target audience.
Budweiser’s “Whassup?!” commercial has withstood the test of time and remained a favorite ad in the pop culture canon. Comics, DJs, and talk show hosts like Howard Stern have used the phrase in their routines. In fact, the ad completely transcended the product as other countries that didn’t even have Budweiser on their shelves were saying “whassup” to each other. Hands down, this became one of the best ads of all time and a global phenomenon.
#6: McDonald’s – “The Showdown” ()
Never mind all the cholesterol, two of NBA’s greatest competed on the court for a juicy Big Mac. Larry Bird and Michael Jordan play the ultimate game of HORSE, starting with easy shots and gradually getting more complicated. Finally, they end up shooting a basket off a building and easily making the shot. It seems as though they never secure that Big Mac after all. Maybe it’s a sign that you shouldn’t eat a Big Mac and then expect to be a great athlete.
McDonald’s commercial with Michael Jordan and Larry Bird did a lot more than just promote the fast food chain. Ad agency Leo Burnett came up with the original concept, which aired during Super Bowl XXVII. The phrase “nothing but net” was popularized thanks to this entertaining campaign from one of the best Super Bowl commercials ever. It also went on to get an update over a decade later with LeBron James and Dwight Howard playing for the Big Mac.
#7: Energizer – “Escape of the Bunny” ()
While batteries may not be the most glamorous products, one of the leaders in the industry have certainly created positive energy with their branding. Energizer has an iconic slogan (“It Keeps Going, and Going, and Going”), a reliable product, and one of the most adorably invasive mascots of all time.
This Energizer commercial from is comical, self-aware, cynical, and extremely meta. It’s a commercial within a commercial within a commercial, long before Inception was even a thought in Christopher Nolan’s mind. Here the massive pink bunny (which was a direct jab at Duracell’s pink bunnies in a previous commercial) is seen interrupting other people’s ads as a testament to how Energizer outlasts the competition. It’s one of the most iconic commercials, and it’s pure genius! The pink bunny has since taken on a life of its own, even being inducted into the Madison Avenue Walk of Fame in
#8: Dos Equis – “Most Interesting Man in the World” ()
We know it as a popular meme for social media and text message exchanges. However, when Dos Equis’ most interesting man in the world first debuted, he was a cultural juggernaut. After all, it takes quite the man to have the world’s strongest beard and blood that smells like cologne.
The Most Interesting Man in the World for Dos Equis is a ringer for the previously underperforming beer brand. In fact, when the ad first launched, Dos Equis quickly became one of the fastest-growing beers, increasing its sales by over 22%. The target was young men who would want to become just like the Dos Equis guy when they got older. If you want to be interesting, all it takes is a few sips of their brew to make it happen. Of course, you might end up being interesting for all the wrong reasons, but that’s part of the risk.
#9: Old Spice – “The Man Your Man Could Smell Like” ()
Perhaps no other commercial has had the viral fame of Old Spice’s commercial. The ad features an extremely attractive, smug-faced man who implores ladies to compare their current beaus to him. The argument is that he is the superior choice, especially since he smells extremely good with Old Spice. Plus, he will get you tickets to your favorite thing and turn an oyster into diamonds.
The entire commercial is self-aware and extremely comical. The classic final line, “I’m on a horse,” was a personal favorite for many people when it first aired. Ad agency Wieden+Kennedy was behind the campaign, which quickly became an overnight success and was referenced by many famous fans. Not to mention, sales rose an incredible 11% following the launch of this commercial. There is clearly power in smelling like the man your man could smell like.
# Always – “Like a Girl” ()
There is a lot of talk among this generation about what it means to be a girl versus a boy. Tired old phrases such as “you throw like a girl” or “quit whining like a girl” perpetuate the idea that women are not as strong or as emotionally stable as men. Always rightfully believes that has to change.
Always released their groundbreaking “Like a Girl” commercial during Super Bowl XLIX. The ad shows a group of people getting asked the question: “What does it mean to do X like a girl?” The younger girls were taken aback by the question while the older girls and boys did something humiliating and self-deprecating. It was a strong message for a company and makes viewers question their thoughts and attitudes in general. The feminine care line also dared to air during a predominately male-driven event.
And there you have it! Some of the greatest commercials of all time are funny, insightful, and just plain entertaining. There are even advertising products created in their name, like “Where’s the Beef?” t-shirts or Mr. Owl lunch boxes.
The most effective commercials of all time have to be catchy and memorable in order to become truly iconic. You probably recognized majority of these famous TV ads which means that they were successful in getting the message across. Popular TV commercials are everywhere, so keep an eye out next time you are watching!
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About the author
Alyssa is a promo expert with over four years of experience in the industry. She is the Lead Copywriter at Quality Logo Products and has had work published for the Promotional Products Association International and the Advertising Specialty Institute. More articles by Alyssa Mertes
We look at the best commercials of and the best advertising campaigns of the year so far.
We have reached the middle of the year and we have to take stock of what has brought us. The year in which we should return to a certain normality after the fateful that we all had to live. In Eslogan Magazine we have prepared a selection of the best commercials of , just like we did with the best commercials of
We leave you with a random selection of the best ads that have come out to date. You know that at the end of the year we debated and left our list with the ten best commercials of the year, but now its time to remember those advertising campaigns that have been launched in
This is possible because Slogan Magazine is a new way of understanding marketing and advertising. We are up to date with the latest news from the world of advertising, marketing and communication, and you can follow us on our twitter, Facebook, Instagram and Youtube channel.
We leave you with the best commercials of
Nike Play New
The new Nike ad titled Play New has Rosalía as one of the protagonists. The Nike campaign encourages us to play sports even if we are bad at it.Watch review of Nike Play New
Pepsi The Mess We Miss
The Mess We Miss is the Pepsi ad that indicates those behaviors before the pandemic that we will have to change in the future. Situations that will make more than one uncomfortable.Watch review of Pepsi The Mess We Miss
Sandy Hook Promise The Kids Are Not Alright
The NGO Sandy Hook Promise returns with another shocking campaign. This time alert on the mental health of adolescents with The Kids Are Not Alright.Review of Sandy Hook Promise Commercial
France TV Sumo
France TVs ad to promote the Tokyo Olympics is a fantastic Japanese-style animated piece.Review of France TV Commercial
Humane Society International Save Ralph
Save Ralph is a campaign by Humane Society International to denounce experimentation on animals to make cosmetics. A campaign that impacted social networks causing a stir that we hope will stir consciences.Watch review of Save Ralph Commercial
Barilla Playlist Timer
Barilla created some innovative playlists on Spotify. The peculiarity is that they last between 9 and 11 minutes, the time it takes to make pasta al dente.Watch review of Barilla Playlist Timer
Heinz Draw Ketchup
Heinz asked people to draw ketchup, and they have applied the result to their packaging with Heinz Draw Ketchup. The results, as you can expect, are a disaster.Watch Heinz Draw Ketchup Commercial
BBC Perfect Planet
BBC burned a billboard within its ad campaign to promote the program A Perfect Planet. The result of what awaits us if we do not take care of the forests of our planet.Watch review of BBC Perfect Planet
Cadillac Edward Scissorhands
The Super Bowl left us with memorable announcements, like the one for Cadillac in a spiritual sequel to the Edward Scissorhands movie.Watch Cadillac Commercial Edward Scissorhands
NHS Get Vaccinated
The NHS, the British health system counted on Elton John and Michael Caine to make a fun announcement encouraging the population to get vaccinated.Watch review of NHS with Michael Caine and Elton John
General Motors vs Audi
The ad war between General Motors and Audi was one of the high points in the ad succession during the Super Bowl.Watch General Motors and Audi Commercial War
Toyota Jessica Long
Toyotas Super Bowl commercial told us about the emotional story of Paralympic swimmer Jessica Long.Watch Toyota commercial with Jessica Long
Cadbury Worldwide Hide
For Easter, Cadbury came up with an original initiative to hide Easter eggs virtually on Google Maps with Cadbury Worldwide Hide.Watch Cadbury Worldwide Hide action
Apple announced its new AirPods Pro with a refreshing ad campaign titled Jump.Watch the review of Apple Jump
Dove Show Us
Doves “It’s on Us” campaign continued with the #ShowUs initiative hacking ad industry model castings.Review of Dove Its on Us.
Pizza Hut Pacman
Pizza Hut developed an augmented reality system with which you could play Pac-Man in their boxes.Pizza Hut and Pacman action
KFC Competitor slogans
During the pandemic, KFC decided to withdraw its slogan because it was very ProCovid. That is why the brand decided to use those of the competition.Watch KFC slogan change
Intermarché What About Me
The Intermarché advertising campaign offered a 10% discount to large families with this fun advertisement.Watch Intermarché
H&S The Chase
Ando The Spy stars in “The Chase,” a spectacular animated commercial in the form of an anime with a worldwide chase.Watch review of H&S The Chase
Doritos Thanks Mum and Mum
Mother there is only one is an emotional advertising campaign by Doritos México to honor all LGBT mothers.Watch review of Doritos Thanks mum and mum
Dove Reverse Selfie
The Dove campaign wants to raise awareness about the self-esteem and pressure that young women feel for their appearance on social networks with Whats behind the selfie?Watch the review of Dove Reverse Selfie
Bankinter Nana para que tu dinero no se duerma
The Bankinter ad is a Nanny so your money does not sleep followed the line started by the acclaimed campaign The bank that sees money as you see it.Watch Bankinter Commercial review
Nike The Toughest Athletes
The Nike and Maternity campaign highlights the strength of women during their first steps as mothers.Watch Nike Commercial Review
Barbie A Doll Can Help Change The World
The Barbie commercial “A Doll Can Help Change The World” highlights how playing with dolls helps children develop empathy.Watch review of Barbie A Doll Can Help Change The World
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The 20 Best Commercials of (Not JUST Super Bowl Commercials)
Welcome to the best commercials of ! Well, so far.
We might be just halfway through but this year has already proven to be a notable one for commercials. And while the Super Bowl tends to kick off the best commercials of any given year – and is no exception – plenty of popular TV commercials have hit the airwaves since.
So let’s jump in, shall we?
1. AARP – “Wise Friend and Fierce Defender”
The best commercials are often the ones that can infuse humor into an otherwise dry topic to get an audience’s attention. Enter AARP. No one wants to be reminded of getting older, but this delightful commercial bypasses that fact of life by showing the AARP crowd and those who will be part of it in 40 years learning from each other.
2. Adidas Originals – “End Plastic Waste”
How can you not be inspired by Kermit the Frog? The famous front man of the Muppets headlines this ad, instantly making it one of the best TV commercials of He cleverly uses his famous motto of “it’s not easy being green” to encourage others to do their part for environment conservation. We also get a cameo by tennis legend Stan Smith and a reminder from Yoda of “do or do not – there is no try.” An advertising slam dunk indeed.
3. Allstate – “Duet”
Maybe you’ve done karaoke with your friends at the bar, but have you ever performed a duet with your car?
Allstate’s “Duet” ad has received a lot of attention over the last several months, easily making it one of the best Super Bowl commercials to come out this year – and the first of them that we’re covering among our list of current TV commercials of
The ad has a clever premise of showing the driver singing along with his automobile’s hood ornament after seeing the insurance savings he’s just received. But it’s the usage of the Pet Shop Boys’ song “Opportunities” that easily makes this one of the best advertisements of
4. Amazon Alexa – “Alexa’s Body”
Humor sells. But when you also throw into the mix a highly talented, hugely popular, and… uh… a very nice-looking Michael B. Jordan, you’ve got an instant hit on your hands.
And that’s exactly what Amazon did to create its “Alexa’s Body” ad, which has become one of the best Super Bowl commercials of
5. Apple – “Fumble”
Simplicity – along with a truly unique and earworm-y musical accompaniment – can make for commercial greatness.
Without a single line of dialogue, Apple’s “Fumble” ad leaves an indelible imprint on the viewer as the heroine of the commercial desperately tries to save her iPhone from hitting the pavement… and fails. All the while, a catchy tune narrates her struggle. Together, it makes for one of the best TV commercials of
6. Bud Light – “Last Year’s Lemons”
You knew it was going to happen. No way could we get through the Super Bowl without a commercial highlighting the lemon that was on account of the pandemic.
Bud Light took on that challenge with gusto, resulting in its “Last Year’s Lemons” commercial. Though the year itself left a sour taste in our mouth, with its impressive effects and balanced humor, this bittersweet ad is definitely among the best Super Bowl commercials of
7. Cadillac – “Hands Free”
Ah, nostalgia. Who doesn’t love a trip down memory lane? We do.
And during this year’s Super Bowl, Cadillac scored a touchdown (pun intended) for its beautifully enchanting ode to the Tim Burton classic Edward Scissorhands with Winona Ryder reprising her role as Kim Boggs and Timothée Chalamet as Edgar Scissorhands, son of Edward.
This charming ad so completely embodies the quirky and magical tone of the Burton hit that beyond being one of the best Super Bowl commercials of this year, it might also be considered one of the best commercials of all time someday. You heard it here first.
8. Cheetos – “It Wasn’t Me”
A commercial featuring Shaggy might not make it onto the list of best ads of all time, but it definitely gets one of the top spots of this year.
Also premiering during Super Bowl LV, this light-hearted commercial is among the long list of fun and memorable ads that Cheetos has produced specifically for the Big Game. In addition to the reggae singer, it features celebrity couple Ashton Kutcher and Mila Kunis. We’d say that alone makes it one of the best Super Bowl commercials of
9. Expedia – “All By Myself”
As the pandemic slowly fades and the world returns to normal, people will soon be traveling again. Travel company Expedia is banking on this pendulum swing, creating one of the best commercials of
Featuring the effervescent Rashida Jones, this ad makes us all feel hopeful about not only exploring the world once more but also doing so safely and comfortably.
GEICO Insurance – “GEICO Claims Audition: Lisa Loeb”
GEICO Insurance consistently pushes out great ads with many of them having become some of the best commercials of all time. Just Google “Maxwell the Pig” or “Spy Mom” as examples.
Well, they’ve done it again with their throwback to the ‘90s featuring none other than Lisa Loeb herself, whose song “Stay” was a staple of the decade. Putting a slight but very funny spin on her classic track, GEICO has once again produced one of the best commercials of
Grubhub – “Delivery Dance”
Oh boy. You know you have one of the best commercials of on your hands when it actually stirs up controversy over animated characters dancing.
You read that right. People have definitely taken notice of Grubhub’s “Delivery Dance” ad, which features multiple characters cutting a rug because they’re that happy that their food has arrived.
While some folks have had less than favorable responses to the ad, others simply adore it, and we happen to find ourselves in the latter category. Either way, given the attention this ad has garnered since first airing, it hands down has become one of the best TV commercials of
Jimmy John’s – “Meet the King”
Meet Tony Bolognavich, King of Cold Cuts, who is none too pleased over the competition he’s facing from “Jimmy’s John’s.”
Yep, it’s another memorable ad that made its premiere during this year’s Super Bowl. With Brad Garrett turning out a fantastic performance as the Tony Montana of the sandwich world, this is easily one of the best commercials to have come out of ’s Super Bowl, not to mention one of the most popular TV commercials of the year so far.
Kohl’s – “Spring Into Action”
The past year has forced all of us to spend more time at home, which has had at least one surprisingly sweet consequence – more sidewalk art.
Kohl’s has taken this resurgence of good old-fashioned chalk fun and turned it into one of the best advertisements of By showing how we all can still find a little joy as we navigate out of the pandemic, this charming ad gets us smiling with each view.
Progressive Insurance – “The Ad Where Nothing Happens”
Man, who knew that insurance companies would one day become the masters of commercial ingenuity and creativity? Like its competitor GEICO, Progressive has long held our attention as the producer of some of the best commercials of all time, many of them starring their famous rep, Flo.
Like several of the best commercials we’ve already mentioned, Progressive gives a nod to the challenging times we’ve all faced over the last year. But what feels like a relatively understated ad for this brand ends with its usual wink to the audience with an all-too-brief cameo by “3/5ths of *NSYNC.”
Resorts World Las Vegas – “Stay Fabulous”
Another brand that’s banking on people wanting to travel again is Resorts World Las Vegas. Hence, its commercial that lays out exactly why Vegas is a premier destination.
With a catchy score, vivid visuals, and cameos from world-famous artists like Katy Petty, Carrie Underwood, and Celine Dion, the ad clearly shows potential visitors to Sin City that they’re ready and waiting for them to return. For its outstanding production value alone, we’re including this ad on our list of the best commercials of
Rocket Mortgage – “Certain Is Better”
Rocket Mortgage’s “Certain Is Better” ad has become one of the most popular commercials of and also features a famous face – actor and comedian Tracy Morgan. With his signature humor, he takes a family through all the scenarios where “pretty sure” just doesn’t cut it. Maybe not, but this commercial certainly does.
Samuel Adams – “Your Cousin from Boston Gets Vaccinated”
When a brand hits upon a premise that connects with audiences, it only makes sense that they would continue to give the people what they want. And what they want is “your cousin from Boston.” (Try saying that in your head without the trademark accent!)
Samuel Adams has enjoyed a great run with this series of commercials, and their latest installment continues with the titular character going in for his COVID vaccination, which doesn’t necessarily go as planned. Though it only premiered in April, it’s already on our list of the best commercials of
State Farm – “Drake from State Farm”
We’re telling you…if you want to watch great commercial content, look to the insurance companies! Giving GEICO and Progressive a run for their money is State Farm, which has its own breakout star, Jake.
Premiering during Super Bowl LV, the brand’s “Drake from State Farm” has a host of famous faces in addition to Jake, including Aaron Rodgers, Patrick Mahomes, and Paul Rudd. Oh, and let’s not forget Jake’s stand-in, Grammy Award-winning rapper, Drake.
With this kind of star power, we’re confident that not only is this one of the best commercials of , but also that it’ll one day make it onto the list of best classic commercials as well.
Toyota – “Jessica Long’s Story”
We’ve focused largely on the most popular commercials of that have made us laugh. But nowit might be time to get that box of tissues ready.
Another Super Bowl commercial, Toyota’s “Jessica Long’s Story” is nothing short of a tearjerker for all the right reasons. Interestingly enough, the commercial says nothing of what the brand sells and instead concentrates on the story of American paraplegic swimmer Jessica Long. Why? Toyota happens to be a U.S. Olympic Team sponsor. It also is a company that has made a truly memorable and emotionally impactful commercial.
Uber Eats – “Wayne’s World and Cardi B’s Shameless Manipulation”
Could there be a better way to end this list than with Wayne and Garth? We think not.
The last on our compilation of the best commercials of is the Uber Eats ad that encourages audiences to eat local with Mike Myers and Dana Carvey reprising their iconic roles of Wayne and Garth – and a cameo by rapper Cardi B!
While this teaming up of ‘90s nostalgia and modern-day celebrity may sound a little odd, it oddly works.
The year has certainly proven itself to be another standout for the level of creativity that goes into commercial production.
And to ensure commercial producers stay focused on the creative, Wrapbook makes complicated necessities, like payroll, a breeze.
Wrapbook’s all-in-one suite allows you to pay people with just one click and even handles auto calculations for union timecards.
So as you prep for your next shoot, consider Wrapbook for your payroll needs, so you can focus on making your next great commercial.
The 10 popular TV Ads of (so far)
The year has begun in the world of advertising with the force of Super Bowl and we already start to do our top 10 popular TV Ads of The advertising agencies demonstrated in an amazing creative force. The jury has considered popularity, creativity, and efficiency.
Even if is not over yet, tks to Super Bowl we have seen enough TV ads so we can present the most popular ads of . The ranking will be updated every month until the end of the year. In January we will set the final ranking for the most popular TV commercials.
Updated in February
Don’t forget to check here the best adverts and the best funny ads in .
Here are the ten best commercial of :
- Amazon Alexa Michael B. Jordan is Alexas voice (and body)
2. Toyota Upstream features Team Toyota athlete Jessica Longs incredible journey
3. Bud Light lemons raining when life gives you lemons make lemonade or a succceful Super Bowl commercial
4. Cadillac Edward Scissorhands stars Timothee Chalamet and shows off the Lyriq EV and its hands-free Super Cruise technology
5. T-Mobile hazards of video call Gwen Stefani and Blake Shelton poked fun at their own relationship
6. Rocket Mortgage Certain Is Better Tracy Morgan, Dave Bautista and Liza Koshy all feature in this hilarious advert
7. Anheuser-Busch Lets Grab a Beer remind everyone of the meaningful moments
8. Cheetos It Wasn’t Me a Super Bowl commercial featuring Mila Kunis, Ashton Kutcher and Shaggy
9. Jeep The Middle Watch Springsteen appear in the first commercial of his entire career
Jimmy John’s The King of Cold Cuts the commercial features Everybody Loves Raymond star Brad Garrett as Tony Bolognavich
This top changes dynamically depending on the judgments of the jury and the new commercials that appear during If you have a different view of what the top popular TV Ads of should look like please comment below.
Funny commercials of
- Jeep Earth Odyssey
Related TV CommercialsSours: https://dailycommercials.com/thepopular-tv-ads-ofso-far/
Tv commercials 2021 best
The top 5 TV ads of early summer
A view from Academy Member
Rob Fletcher, creative partner, Isobel
I always think of brands like I think of people. And, for me, people are more interesting when we get past the rational, what they do, where they live, and into the emotional stuff - what they like, what makes them happy or sad. How they feel about stuff. I think of brands in the same way, and TV advertising sits at the top of the food chain for expressing the emotions around a brand. Lets get past the rational blah, blah and into the lovely human stuff that truly interests us all. The following shortlisted ads do this very well.
The Ladbrokes ad features the moment around a penalty. The tension is expressed through not just one drummer, but an army of drummers, a nation of drummers. In sync. This ad lands it on production quality, on direction, on sound design. Does it land it on emotion? Ill let you decide.
The Guinness ad shows filmic images of black and white objects in lockdown Britain, coming together and hinting at the iconic glass and beer, to the track Always on my mind sung by Jack Savoretti. It builds to a finale where we see friends enjoying pints of very much missed Guinness. Followed by the line: Good things come to those who wait. Gets me on an emotional level and I dont even drink.
The HSBC ad has a good bit of rationale behind it. The vicious circle that if you are homeless, without an address, you cant get a bank account and, without a bank account, you cant get a job, and you cant get a bank account unless you have an address. Or something along those lines. The juicy bit of this is expressed emotionally, quite literally how the vicious circle feels. Mix that with the Dogville set and it makes for something quite emotional.
The KFC ad bravely leaves behind the what makes our chicken great story and celebrates the relationship that KFC has with its tribe and fans. The little obsessive behaviours we all recognise when it comes to the love affair we have with KFC. I like it as it presents what could be considered quite an arrogant view, but it pulls it off with the end line we love you too and somehow comes across as humble.
I get the sentiment, I get the emotion and Im left with a warm feeling of inclusivity which I didnt have for EA before.
So come on, pour your hearts out. Its much more fun.
Who will the Thinkbox Academy vote for? And who gets your vote? Tweet us@ThinkboxTVusing #Thinkboxesand view all the previous winners atwww.thinkbox.tv/thethinkboxes
The Thinkboxes shortlist- May/June
1.EA Sports FIFA21 Inspiring the next generation of footballers
We follow a player of the Midnight Ramadan League, a real grassroots football team, and get an insight into his life and how he (and, by association, EA Sports FIFA21) are helping break down the barriers and stigma that have held back generations of British Asians in professional football. Professional Leicester player Hamza Choudhury makes a motivational appearance too - at just the right time.
Agency: Adam & Eve/DDB Creative team: Genevieve Gransden, Selma Ahmed Client: Sola Kasali Production company: Pulse Films Director: Bassam Tariq
2. Guinness Welcome Back
As tik followed tok in the countdown to pubs re-opening, so this ad stoked the anticipation with a cheeky nod to the Guinness pints recognisable silhouette. Because, when you really miss something, you start to see it everywhere. And what better time to resurrect the line: Good things come to those who wait?
Agency: AMV BBDO Creative team: Jack Watts & James Cambridge; Nick Hulley & Nadja Lossgott (CDs) Client: Neil ShahProduction company: Outsider Director: Chris Balmond
3. HSBC UK Vicious Circle
The vicious circularity of the lose-lose situation of financial exclusion that homeless people can find themselves in is played out here in stark relentlessness. Until HSBC UK and charities like Shelter offer a bank account and an address for the necessary paperwork respectively and our homeless woman is able to walk off, head held high.
Agency: Wunderman Thompson Creative team: Mike Watson, Craig Hunt, James Humphreys, Sonny Botero, Liberty Willison, Tom LaurenceClient: Sarah MayallProduction company: Knucklehead Director: Siri Bunford
4. KFC Love You Too
The nations love for KFCs 11 secret herbs and spices comes in many forms - sometimes extreme - and here we see a fair few of them, from KFC-themed weddings to colonel tattoos. The ad is a boisterous celebration of that fried-chicken love - and also an appreciation of it, ending with the line: Love you too x.
Agency: Mother London Creative team: Mother LondonClient: Amy Binns Production company: Riff Raff Director: Rich Hall
5. Ladbrokes Drummers
Watch here (age-restricted video)
Though we are stock-still, our hearts pound to the beat of hundreds of drummers while we await, with rising tension, as our football team takes a crucial penalty.Reflecting the unfettered excitement of the nation in the run up to the Euros, this unknowingly prophetic ad used CGI and VFX plus a cast of nearly drummers in its bid to move Ladbrokes from a betting shop to an entertainment brand.
Agency: Neverland Creative team: Noel Hamilton, Lloyd Daniel Client: Stewart Townsend Production company: Rogue Director: Sam Brown
The Thinkboxes, in association withCampaign,are the only bi-monthly awards that celebrate the UKs world-beating TV ad creativity, in all its forms.Theyre judged by the Thinkbox Academy advertising and marketing luminaries who have been involved in award-winning creative work for TV.
Want to see more great work? Head to the Thinkboxes hub
Thinkbox is the marketing body for commercial TV in the UK, in all its forms. Its shareholders are Channel 4, ITV, Sky Media and UKTV. Thinkbox works with the marketing community with a single ambition: to help advertisers get the best out of todays TV.
While it may feel like is just getting started, we’re a few months into the year, and there are already several great commercials to talk about.
We’ll go into more detail below, but here are our eight picks for the most engaging commercial of (in no particular order):
To compare this list to previous years, check out these lists from the past: 8 Most Engaging Commercials of , 8 Most Engaging Commercials of , 7 Most Engaging Commercials of
Best Commercials of
1. State Farm, “Drake from State Farm”Source: State Farm
Starting off strong with a Super Bowl favorite, this ad played on the fan-favorite “Jake from State Farm” ad that the company has remixed time and time again over the last few years.
This version, done by The Marketing Arm, features stars including Drake, Paul Rudd, Aaron Rodgers, and Patrick Mahomes. Each actor has a stand-in, and the double for Jake from State Farm is, of course, Drake from State Farm.
Sometimes commercials that are packed with celebrities feel forced or overdone, but this one walks that line well. According to iSpot.tv, sentiment for the ad is % positive with audiences.
2. Toyota, “Jessica Long’s Story”Source: Toyota
Toyota’s Super Bowl spot was a touching tribute to Paralympian Jessica Long, a time gold medalist swimmer, and her mother. It’s a story of hope, strength, determination, and love between a mother and her daughter.
The visual choices for this spot (from Saatchi & Saatchi) were particularly interesting. As Jessica swims through key moments in her life, the various sets for those moments float in the water beside her. Overall, this concept was a win for Toyota, and iSpot.tv has a % positive sentiment for the ad.
3. Rocket Mortgage, “Certain Is Better”Source: Rocket Mortgage
Rocket Mortgage doubled down on its Super Bowl concept this year, sharing two ads during the game in addition to its four non-Super-Bowl variations. The message is simple: Why be “pretty sure” when you can be certain?
The ad is essentially a cautionary tale showing what can happen when you’re “pretty sure” in situations when certainty is especially important. Rocket Mortgage ties itself to that certainty, being the provider that can offer complete confidence to buyers. Highdive Advertising is behind this spot, which iSpot.tv gives a % positive sentiment score.
4. Oatly, “Wow Wow No Cow”Source: Oatly
Wrapping up the Super Bowl ads on the list, whether you loved it or hated it, Oatly’s ad was certainly engaging. In the ad, which was deliberately made to feel low-effort, Oatly’s own CEO sings a jingle that touts Oatly as the “milk made for humans.” The final line of the ad? “Wow, wow, no cow.”
Oatly definitely took a risk by going this route, and whether it paid off depends partly on your view of whether all publicity is good publicity. iSpot.tv’s sentiment score for this ad is % positive, a sharp drop compared to the other Super Bowl spots on the list. But, the ad did generate a lot of buzz, and everyone was talking about it in the wake of the game.
Plus, Oatly was one step ahead of audiences in predicting that the response to the low production value ad would be mixed. It had t-shirts at the ready with text that read “I totally hated that Oatly commercial.”
A win for Oatly? Up to you to decide.
5. Grubhub, “Delivery Dance”Source: Grubhub
This Grubhub ad is another polarizing spot. It’s less about any particular messaging and more about grabbing attention, with eye-catching colors and dancing, a catchy song choice, and an overall dynamic visual experience. Viewers are divided on whether this is a good thing or a bad thing. Some feel that it’s over-the-top in a bad way, while others enjoy the kitschy feel.
On Twitter, viewers have turned the ad into something of a cultural experience, and they reference it just by saying “the Grubhub ad.” While many of these tweets are poking fun at the over-the-top nature of the ad, others call the spot a “masterpiece.” Twitter user @jacksfilms even included it on a list of fake nominations for “Best Picture” at the Academy Awards.
Overall, the negativity seems to be winning out on this one, with iSpot.tv’s sentiment score at a lowly % positive overall. Like it or not, the ad is the definition of engaging and has earned its spot on this list.
6. Allstate, “Winning”Source: Allstate
This Allstate spot takes place on the race track. While one driver takes off as soon as the race starts and takes an early lead, the second driver takes a slower approach. Why? She has Allstate, where she’s rewarded for safe driving. The takeaway for viewers is simple: You’re always a winner with Allstate.
Viewers seem to like this pleasant concept, earning the ad a % positive sentiment score on iSpot.tv.
7. Kohl’s, “Spring Into Action”Source: Kohl's
Kohl’s leads viewers to celebrate the beginning of spring with this cute commercial.
In it, a girl is playing with chalk on her front porch when she decides to make a hopscotch board on the sidewalk. As she watches from her doorstep, passersby take part in the game—including the mailman. It’s a fun tribute to warm weather and time spent connecting with others outside.
iSpot.tv’s sentiment score for this one is % positive, which makes sense with its feel-good message.
8. Apple, “Fumble”Source: Apple
Finally, Apple’s latest spot plays out a scenario that many of us know all too well: dropping your phone and struggling to catch it on the way down. The ad takes this concept to the extreme, with a woman bouncing her phone off of various body parts in slow-motion dozens of times before it ultimately—and tragically—hits the ground.
Apple comes in with the save—the iPhone 12 has a ceramic shield that’s “tougher than any smartphone glass,” making the drop no big deal. This ad doesn’t have a sentiment score yet, but in just a few days on Apple’s YouTube channel, the ad has almost two million views.
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Topics: Best Commercials, Commercials, Most Engaging Commercials, Super Bowl
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